What's Next?

Existing Market. 

     I will preface this with the fact that I was unable to find new people to interview because of the utter lack of human contact that I have had for the last three weeks. Some of the people I interviewed have been interviewed for these assignments before.
     To answer the question, "What should we be doing that we aren't planning to do?" the interviewees said that Gator Garb should:
  Lillie: "move to an online interface" and "have an independent website where you can sell"
  Abby: "expand what you do offer", "have stuff for men", and "have more variety in what you sell."
  Kylie: "move to luxury items, like big money stuff"

     Gator Garb's future should be more inclusive as Abby stated. By having more for everyone instead of settling into a niche, the company has more opportunities for growth and new markets which can be explored. By diversifying the products we offer, as in expanding to menswear, Gator Garb would have the opportunity to obtain new perspectives and input which could become a future component of the company. If the company continues to grow and absorb different markets, perhaps at one point, the company could re-segment the markets more efficiently and separate the companies into smaller more specific branches, like a men's store, a women's store, and even a luxury store as Kylie suggested.
     I also agree with Lillie. By having an independent website where items can be sold, it prevents lost profits from using interfaces that demand a cut of the selling price. It also would allow Gator Garb to operate independently, to be closed when need be and open when need be. It would allow the company to explore new avenues of gaining a customer following. Perhaps there could be a Gator Garb blog and fashion account in operation to catch the attention of any perusing buyers. The online interface would continue to allow the business to operate out of homes in a low cost manner, while the website allows for unbounded freedom in selling.

New Market.

For my new market, I interviewed two adults who are well out of my target market to see if there is any possibility that an adult would be interested in what Gator Garb has to offer.

To the questions about "how they think your business might be help to meet customers like them" and "What kinds of adaptations to the product/service mix do they think you should make to be successful in this new market?", the interviewees responded with:
Sean: "it would have to be an online store, on amazon or something", "there would have to be men's stuff for me to be interested", and "it would have to be new stuff, too. I don't want to wear another man's old clothes."
Ingrid: "I think that wherever it is; it would have to be easy to buy because I don't have as much time to shop," and "I would really be interested in business professional clothing, especially if it's discounted."

     I think I am most surprised by Sean's reaction. I didn't realize that some men would want to sacrifice money to not wear lightly used clothes. Personally, I don't see second-hand clothing that way. I see it as my way to contribute to environmental health, by not buying more than I need and causing more waste because of it. I also see it as a way to have unique items, as it is rare that the same item is still out there somewhere. It's not a chore; it's a privilege to wear second-hand clothes.
     As for Ingrid's perspective, I believe Gator Garb could at one point move toward business casual and professional. Considering that an online interface is already in the future for this company, I don't believe it would be difficult to attract more mature buyers and sellers from this age group.
     While this market did surprise me with their interest in Gator Garb, I am not sure whether this market will prove to be a valuable component in future business ventures.