Reading Reflection No.2
Innovation and Entrepreneurship by Peter Drucker
1) What was the general theme or argument of the book?
The argument of Drucker in this book is that neither innovation or entrepreneurship require specific circumstances, personality traits, or specific directionality in order to be applied and benefitted from. This means that any business can begin to apply innovative ideas and see an increase in their functionality as an entrepreneurial organization. It also means that no one person is any more apt to innovate than another, and entrepreneurs don't require any particular factors to be entrepreneurs.
The argument of Drucker in this book is that neither innovation or entrepreneurship require specific circumstances, personality traits, or specific directionality in order to be applied and benefitted from. This means that any business can begin to apply innovative ideas and see an increase in their functionality as an entrepreneurial organization. It also means that no one person is any more apt to innovate than another, and entrepreneurs don't require any particular factors to be entrepreneurs.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
I felt as though Dr. Pryor had pulled right from the book's pages. After all, Drucker is the founder of managerial and business research as it stands today. One specific quote that reminded me of something said in class was "Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service." I recall distinctly that this topic was spoken about in class, and it is a reoccurring line of thought in entrepreneurship class as well.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
I think I would design an exercise in which students thought of some of their most bitter moments where they were defeated and failed at something. Then they take these scenarios and look for ways that they could or did benefit from them. Because "failure is a symptom of innovative opportunity", perhaps there are occasions in the past or present in which students could have or can still create business opportunities.
I think I would design an exercise in which students thought of some of their most bitter moments where they were defeated and failed at something. Then they take these scenarios and look for ways that they could or did benefit from them. Because "failure is a symptom of innovative opportunity", perhaps there are occasions in the past or present in which students could have or can still create business opportunities.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
The most surprising thing about this book would have to be the idea that entrepreneurs can increase their own value by increasing a customer's demand in effect creating their own value. It was a thought that never had occurred to me; value could be created, not by changing your product, but by changing the customer's perception of utility.
The most surprising thing about this book would have to be the idea that entrepreneurs can increase their own value by increasing a customer's demand in effect creating their own value. It was a thought that never had occurred to me; value could be created, not by changing your product, but by changing the customer's perception of utility.
Hi!
ReplyDeleteWhen I was reading my book, I also felt like a lot of our lecture's for this class were pulled right from the pages. It's weird seeing a lot of the exact ideas and concepts from our lectures pop up in a book. The book I read was about changing your mindset to embrace change; this one sounds really interesting, too. I love the idea that anyone can be an entrepreneur and it's a lot of the reason why I took this class.
Linnea